Why We Use EE Omega-3 When Everyone Says TG Is Better
A conversation about the choice we made between what's ideal and what actually works.
We get this question constantly: “Why is your omega-3 in EE form? I read that TG is better. Should I switch?”
There’s a reason we chose EE. And it’s not because we settled for less.
We chose it because the science shows EE is just as effective as TG. And because it allowed us to deliver a clinically validated dose at an affordable price.
The Science Is More Nuanced Than You Think
TG is the natural form - it’s how fish store omega-3. And yes, if you look at single-dose studies (where people take omega-3 just once), TG often shows better absorption than EE.
But that’s not how anyone takes omega-3.
You take it every day, for weeks, months, even years. And that’s where the story changes. Long-term studies show that the differences between EE and TG become minimal and are unlikely to be clinically significant. EE has also consistently been shown to raise omega-3 levels in the body.2
And that's not all. Many of the landmark clinical studies proving omega-3's benefits - for heart health, joint support and reducing inflammation - used the EE form. If EE didn't work, those studies wouldn't have shown results. But they did.
Pharmaceutical-grade omega-3 that doctors prescribe? Also EE form. If the medical establishment trusts EE for therapeutic purposes, there’s solid science behind it.
Why We Chose EE
We had two goals: deliver a clinically validated dose (1800mg) AND keep it affordable enough that people actually buy and use it consistently.
TG would cost significantly more to deliver at therapeutic doses. The result? A product nobody could afford. A supplement nobody uses doesn’t help anybody.
We chose EE because it’s scientifically sound, clinically proven, and allows us to price it accessibly.
This isn’t a compromise. It’s a smart choice.
And Here’s What Actually Matters More
Whether you take EE or TG, the real enemy is oxidation. Fish oil breaks down when exposed to light, heat, and oxygen. Oxidized omega-3 loses potency and can actually increase inflammation.
Most brands sell omega-3 in transparent or translucent bottles. In India’s climate - 35°C heat, intense sunlight - fish oil degrades rapidly. You’re taking oxidized omega-3, regardless of form.
We infuse our omega-3 with vitamin E, a powerful antioxidant that prevents breakdown. We pack it in UV-protected, opaque bottles. We’re solving the real problem: making sure your omega-3 stays potent.
The Real Advantage
A high-quality, protected EE omega-3 at an affordable price that you’ll actually take consistently beats an expensive TG form that most people might not be able to afford.
Both forms work. We chose the one that’s equally effective, scientifically validated, and actually accessible.
That’s not settling. That’s smart.
For the curious, here’s the reference behind the research mentioned above: